What is Brick & Mortar Bootcamp? A four day intensive course on how to maximize your Store space, attract customers and increase sales.

Whether you have a booth space or run your own store, building a small business in 2021 is challenging but it can also be exciting and fun!

I’ve owned a retail store for 21 years, starting with 100 square feet then 700 square feet to my current location, that is 3000 square feet.

I’ve learned a ton about retail in the last 21 years. After decades of hard work, determination and many struggles, I’ve discovered what works best for my business, what sells quickly, how to build a stable foundation & how to survive and THRIVE during the world wide shutdown, strict regulations and slow walk-in traffic.

A year ago my shop was shut down during the pandemic for three months but my sales quadrupled!

When we were finally able to re-open our doors, we were bursting at the seams with new merchandise, shipping materials and desperately needed a bigger space.
I found my dream spot, but it needed a lot of work! I had only 10 days free rent and two months
to get ready for opening day in my new 3000 SF location!
It took 65 days. I was on a very tight budget, paying rent that is higher than anything I had ever paid before!
I knew I had to create a buzz and get customers to my grand opening so I could recoup some hefty start up costs.

Part of my dream for this big new space is to use it as a learning space for other shop owners like me! I want to help others succeed and avoid some of the many mistakes I made, and get right to the profit and fun!

In order to create a hands on experience we have just 16 in person tickets but several online tickets available.

We will share how to buy products that sell, how to merchandise, how to attract customers and create a connection with your customers.

In this bootcamp you will be shopping for merchandise, at Kobey’s Swapmeet, flipping thrifted items, setting up a 10×10 booth ( with your team) photographing your merchandise, and selling your products at our outdoor market and online via live sales on social media.

We will walk you through, the process, step by step.

We will show you how to take beautiful images for social media that will drive online sales and customers to your front door.
The power of good photos is at the tip of your fingers, & one of the most effective ways to generate sales. As they say, a photo is worth a thousand words!
All of these photos were taken with my phone…
Good photos sell product, many shop owners underestimate the importance of good photos or think it’s too hard or too expensive.

It’s not as hard as you may think, you just have to know how.

We will show you how to capture beautiful images of your projects, the big ones and the little ones…
We will give you hands on experience in setting up, merchandising and promoting great product displays…
all with your phone… and simple editing tools.
You can do this, even if you don’t feel 100% ready!
We will show you how to create window displays and store curb appeal that will bring customers in, in every season!
no matter what size budget or level of skill…

Join us for this one of a kind, hands on experience!

By the time camp is done you will have built a booth with your team, created and shopped for items to sell via live stream and in our outdoor market place and learned the basics of selling online right here at DIY a GoGo!

We have 16 in person tickets and several online tickets!

We hope to see you at camp!


Who: 16 people in-person, 4 Teams of 4 People; more online tickets

What: Brick & Mortar Bootcamp at DIY a gogo! 

When: Augl 25 – 28, 2021

Where: DIY aGogo 1055 s. Coast HWY 101 (Encinitas, CA)  & DIY Paint Headquarters (Solana Beach, CA

Get your tickets here- https://diyagogo.com/products/brick-and-mortar-bootcamp

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